Deutsche Kinderkrebsstiftung: Yes I smoke

The objective of this campaign was to raise awareness for the dangers of second-hand smoking, especially to children. Smoking is a bad choice everyone needs to make for themselves. It should not be made for others, least of all one's own children. Yet, second-hand smokedoes exactly that: It forces non-smokers to inhale smoke. The closeness of parents and their kids makes it even worse. That's why we wanted to get parents to reconsider their behaviour.