Outdoor ad: SEAT UK: Intensify the everyday

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Top 6: March 26th 2014

Ten unsuspecting Cupra fans were invited to be the first ever passengers to experience SEAT’s state-of-the-art simulator. Unbeknown to them, once 'aboard' the new Cupra hi-tech simulator they were actually propelled around Sheerness docks by professional stunt drivers in an exhilarating and terrifying car chase, complete with helicopters and other action movie props.
The viewer is in on the trick throughout, so compelled to watch the full film to see how the passenger reacts when the stunt is revealed. The film is supported by short trailers which will run on TV. Agency:DLKW Lowe, London