FirstBank: Megan Percy

Acknowledging the leap of faith a home buyer takes in baring his or her finances to a stranger and asking for a loan, print and online advertising aims to knock FirstBank’s own officers down a peg. Each of three print full pages and four Flash banners features a real, and rather inelegant, childhood photo of a real FirstBank banker, accompanied by the text, “Less intimidating bankers. Less intimidating mortgages.”