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Top 6: April 2nd 2014
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The Shoe Butler: The Red Carpet![]() Top 6: April 2nd 2014
The idea is based on the simple insight that the shoe is the first thing that 'arrives' before your body. And therefore, a shiny shoe is the key to creating a good first impression. The campaign simply portrays this insight through different day-to-day situations that illustrate the importance of a shiny shoe, while reinforcing the role of the Shoe Butler.
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