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Cravendale: Barry the Biscuit Boy
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Wieden+Kennedy London tells the tale of a young biscuit boy named Barry goes for a dip in a lake of Cravendale milk. Despite being warned by his Mum not to swim for too long, he loses himself in the milky bliss of the lake. On emerging he is horrified as his soggy biscuit head falls apart. After wandering blindly home, Barry’s parents bake him a new head and give him a glass of milk; much safer for an errant young biscuit.
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