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Top 6: April 9th 2014
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ONG Inspirit: Brand new Inspirit hot cocoaTop 6: April 9th 2014
The campaign is called "What is sweet here is bitter for these children." and was developed by the NGO Inspirit. The purpose of the campaign is to collect funds for the construction of 5 schools for children victim of child labor on the cocoa fields of the Ivory Coast. The Portuguese advertising agency BAR created a false hot chocolate brand and asked consumers of the Oeiras Parque shopping, on the outskirts of Lisbon, to try it.
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