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Pepsi Max: Behind The Scenes
Pepsi MAX, via 180 Los Angeles, has released the latest evolution of the brand's 2014 football campaign - a new series of shorts and a TV commercial that celebrate football and music proving that 'NOW IS WHAT YOU MAKE IT'. The 'NOW' creative is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi MAX all-star football lineup - Robin van Persie, David Luiz, Sergio Ramos, Sergio Aguero, Jack Wilshere and four-time player of the year, Leo Messi - the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monae as she performs an exclusive, fresh take of David Bowie's iconic classic, 'Heroes'.
The creative unfolds many surprises as it meanders through the streets of Rio and is told through the eyes of digital beat sensation, Stony - an everyday hero - proving that every day can become extraordinary when you live for now. With the instantly recognizable sound of the Pepsi MAX can as the starting point, Stony takes fans through a colorful, rhythmic journey uniting football, music and art. The intertwined story ends with an electric culmination where Stony steps into an urban pitch filled with a crowd of fans united in a spontaneous moment of celebration. Much like sports unite the world through friendly competition, Stony unites famous footballers, the city of Rio and Janelle with a simple beat to create a passion that is irresistible. Adding an extra, interactive dimension to its Now Is What You Make It campaign, Pepsi MAX is bringing interactive gaming to every Pepsi Max pack. Consumers can unlock exclusive Pepsi video content on their mobile phone and also play an augmented reality football game directly from the pack using the free Blippar app.
Head of Production: Natasha Wellesley Related |
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