Viasat: VIASAT ❤ SPEED

This years Formula 1 season has started on Viasat Motor and it’s more exciting than ever for Swedish F1 fans. In homage to the Swedish driver Marcus Ericsson’s foray into the highest league, Viasat launched (the world’s first?) Reinsta-ad based on a slightly unfortunate series of pictures. Marcus debut took place at the Jerez circuit in Spain and the user “27Shine” wanted to immortalize the event on Instagram. But to capture Marcus on picture turned out to be easier said than done: in 7 out of 9 pictures, he missed the rapid F1 car. The Reinsta-ad (ten images is total) was published in a number of F1 related Instagram accounts.