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autoTRADER.ca: Low Rider
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DDB Toronto's campaign focused on the moments when people realize that they have the wrong car for their needs, and that it’s time to find a better fit. Each spot featured a different need, a different demographic, a different way to access autoTRADER.ca, and a different solution vehicle show that no matter who you are, or what your needs, you can find the car that’s right for you on autoTRADER.ca.
Strategy: Tony Johnstone, SVP, Director of Strategic Planning Related |
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