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Interactive
Heineken: The One That Went To The Movies Iceland Style
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They voyaged to space, dove to 60meters, spent a night with a French actress and even played fire tennis with Jimmy Connors. Oh, and they are all posters. Presenting -- The Legendary Posters – the latest creative campaign from Heineken. The Legendary Posters sees Heineken partner with over 40 legendary individuals from the worlds of sport, entertainment and art to create a series of unique posters in support of global non-profit, Reporters Without Borders. Far more than just pieces of paper, each poster began the same but then undertook a legendary journey to come back with its own story to tell. Each bearing the physical marks of its epic adventure, or the creative signature of the collaborator who customized it. Each poster is up for auction with all proceeds donated to Reporters Without Borders. Bids can be placed at http://thelegendaryposters.com, the site also displays the full series of posters and features films depicting the epic adventures some of the posters went on to become a one-of-a-kind legendary artwork.
Global Brand Director: Gianluca di Tondo Related INTERACTIVE
Heineken: The one that played fire tennis against Jimmy Connors
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