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Morton: wedding
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The task Media Storm were set in making the TV commercial for this major Russian developer was to convey in no trivial manner the merits of buying inexpensive housing from Morton. To do this, we used the wedding-ceremony metaphor; after all, the purchase of an apartment is no less serious a step in the life of any person. Just as when choosing a partner in life, you choose an apartment not only for love, but also to suit your lifestyle.
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