Boko Halal: Boko Halal:The Terrorist's Calendar

Challenge:Boko Haram, which means Western Education is a Sin, is the name of a deadly militant Islamist Organization that has been terrorizing the Northern part of Nigeria. They have attacked the United Nations building, bombed media houses, slaughtered children and women in their hundreds of thousands. The Human Rights Watch categorizes it as a Civil War.
Strategy:
We use the name of this terrorist organisation against them by flipping Boko Haram for Boko Halal, which means in Arabic; Education is Virtuous.
Idea:
 In 2014, Boko Halal republished the 2013 calendar, to catalogue the number of lives lost to Boko Haram's terrorist attack in Northern Nigeria. In a nation where lives just mean numbers, Boko Halal book club reminds all that we should be counting the numbers pages read, not lives lost. Agency: Noah's Ark