Smirnoff: The Day After

Created by 72andSunny's Amsterdam and New York offices, the creative is being introduced with a fully integrated campaign across all media including: broadcast, out of home, digital and a national partnership with Spotify bringing to inclusive spirit to the people through the "Ultimate House Party" sweepstakes. Consumers of legal drinking age can submit their must-have house party track into the sweepstakes by visiting www.spotify.com/smirnoff for the chance to win one of four epic house parties thrown in their hometown with all the best Smirnoff drinks, all their friends and music by SMIRNOFF's official DJ Jayceeoh.