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Web Film
Fondation pour la Recherche Médicale: I Remember
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CLM BBDO, France discovered that 15% of people who leave films at photo labs never go back and get them. All these abandoned films are forgotten memories. We went to get these photos and gave them back to their owners in the places they were taken. In a documentary film directed by Mathieu Demy, we brought the memories of these people together in front of the camera. The film finishes with the following message: "We’re lucky to be able to say 'I remember. In France, Alzheimer's disease affects 850, 000 people. Make a donation to support medical research.”
Account : Clémence Michaud |
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