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Latet humanitarian aid organization: EMOJEW. The first Jewish emoji app!


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BBR Saatchi & Saatchi introduced EMOJEW, a free app where you can text messages using funny kosher icons, Including Gefilte fish, Matzo, Smiley with a Yarmulke, Moses in basket and much more, to Facebook, Twitter WhatsApp, and email.EMOJEW was created for Latet’ an Israeli charity organization, in order to bypass the problem of text message donations that where blocked by cellular operators. Primarily, The app serves as a utility tool for the traditional Passover greetings.But it also gives users the ability to donate Passover meals to needy families through the app with the click of a button.
Other credits

VP Creative Director: Nadav Pressman

VP Group Account Head: Maya Salomon

VP Digital: Maayan Tirangel

VP Technology: Hadas Grossman

Head of Strategic Planning: Shai Nissenboim

Creative director: Amir Ariely

Digital Creative Director: Oded Lavie

Copywriter: Eran (Shushu) Spanier, Tomer Gidron, Matan Yedidya

Art director: Aia Bechor

Illustrator: Ido Hirshberg

V.P Production & Content: Dorit Gvili



C.E.O: Yossi Lubaton

Account Supervisor: Yogev Atoon

Account Executive: Alina Yavsenko, Reni Bracha-Landau, Shirel Vasilisky, Shirly Gershon

Planning Supervisor: Naomi Ashkenazi

Strategic Planner: Sivan Ramati



LATET:

CEO: Eran Weintrob

VP Marketing&Fundraising: Tzahi langer

Marketing Communication Manger: Dikla Barak

PR: Ben Horin & Alexandrovitz

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