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Juniper Park Communications ULC Toronto: "Backyard Monster Superstar"
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The Source, one of Canada's leading consumer electronics and wireless retailers, has just debuted new television advertising. The campaign turns consumer electronics industry advertising on its head by moving from the typical category construct of "What Can I Help You With?"to an ownable platform derived from the brand's tagline of "I Want That." The campaign was created by Juniper Park in Toronto.
President/Chief Strategist: Juniper Park Communications ULC Toronto, Jill Nykoliation Related |
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