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Powerade: There's Power In Every Game
Powerade, the official sports drink chosen by FIFA, unveils “There’s Power in Every Game,” ahead of the 2014 FIFA World Cup™. A campaign that reminds young footballers all over the globe that every game matters, no matter where it’s played. Created with Wieden+Kennedy Amsterdam, the global campaign includes TVCs, print/out-of-home and a series of online documentary-style films that tell the true stories of five amateur athletes and celebrates their hard work and determination to overcome adversity and power through. The most compelling documentary, which will also air as a TVC, tells the true story of Nicolai Calabria. A boy who was born with only one leg but who grows up to defy expectations and become a leading football player.
Senior Vice President, Integrated Marketing Content & Design Excellence: Jonathan Mildenhall Related |
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