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Tv
BMI: GREEN LIGHT
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Description
------------------------------------ HLA Director Simon Ratigan and Euro RSCG London come together to create BMI’s first TV campaign for six years. These commercials are about time; how precious it is, how important it is and how we can avoid wasting it on delays, check-ins or a bad night's sleep. These films illustrate that time is something BMI understands. Visually, there are few cuts and changes of camera angle, no unnecessary complications, just striking images that allow the viewer to watch each scenario unfold and feel they are fortunate enough to experience a BMI moment. The result feels genuinely relaxed and effortless. Illustrating warmth and honesty, and turning the mundane into something magical, these films are another truly stunning example of Simon's distinct style and another addition to his ever growing visual reel! Creative Commentary ------------------------------------
Prod. Manager: Daniel Carter |
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