Mountain Dew: Directions

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• Category Drinks, non-alcoholic
• Client FRUCOR New Zealand
• Agency Colenso BBDO
• Production 8.
• Country New Zealand
• Uploaded 16 April, 2014

Credits

• 
  Director
  Michael Humphrey
• 
  Executive Creative Director
  Nick Worthington
• 
  Creative Director
  Levi Slavin
• 
  Producer
  Tara Landry
• 
  Art Director
  Levi Slavin
• 
  Copywriter
  Matt Lawson
• 
  Agency Producer
  Jen Storey
• 
  Executive Producer
  Katie Millington
• 
  DoP
  Rob Marsh and Julian Geraets

Other credits

Michael studied at the University of Auckland, gaining a Master of Arts in Film. As a director, his work spans commercials, short films, music videos and fashion films and has been featured in SHOTS Magazine and The Guardian. He learned how to load a Bolex and how to get an actor to play a monkey whilst working as a director's assistant for awarded feature film and commercial directors in New Zealand and the UK.



Combining a technical, cinematic approach with memorable performances, he is equally at home experimenting with in-camera effects and post production as he is directing talent and telling stories.



Michael loves telling these stories across different screens, from television to mobile, cinema and online. David Reviews said of his recent web film for New Zealand charity CureKids, "Not only should this raise money, it also raises the bar for what charity advertising can be. Superb".



Since joining 8, Michael has worked with top agencies including Clemenger, Sydney and Clemenger BBDO, Auckland.