Montilla: Ad on the Rocks

To release Pernod Ricard's new product, Montilla Esquente, a ready-to-drink alcoholic beverage with honey and lemon mix, NBS Brasil placed an ad printed in a special plastic bag that turns into a disposable ice cubes bag. It’s simple: fill ad with drinking water, place it on the freezer and after it’s frozen, just remove the cubes and use them to enjoy a very cold Montilla Esquente.