Snickers: Mr T Tank

Description
------------------------------------
SNICKERS is packed with peanuts, which help provide the energy young blokes need to fuel them through their day. Getting the attention of this audience is harder than ever. Telling and selling don’t cut it with these fellas. We needed an idea that would weave itself into bloke culture.

That’s where Mr T comes in; the ultimate cult icon for young blokes up and down the country. That’s why we’ve brought him on board as the brand spokesman to promote the new Snicker’s mantra: Get Some Nuts!

AMV has created a campaign that invades bloke culture through working within their media environment: the online world is their playground so iChameleon@AMV have provided them with a hyper-exciting online world at www.getsomenuts.tv (live from 22nd April) where you’ll be able to interact with the big man himself. Tell Mr T your problems, and he’ll dish out advice in his own inimitable manner. Innovative new banner advertising and myspace widgets will appear amongst other digital media driving blokes to the site.

And get set for his dulcet tones coming to a mobile near you because they’re also providing ringtones for young blokes to download where he’ll dish out some more sage ‘man advice’.


Creative Commentary
------------------------------------