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Interactive
Amaral Carvalho Hospital: LINK Teddy Bears
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Thinking of a reference to pediatric oncology in Brasil and Latin America, Amaral Carvalho Hospital, located in Jau, (Sao Paulo), is promoting a fun and creative solution to ease the loneliness that children feel when hospitalised in the isolation center for cancer treatment. The campaign was created by DM9Rio to celebrate the 100th anniversary of the hospital, and one of the classic teddy bears, known for keeping children company, emerged featuring an upgrade: when the kids feel homesick, all they have to do is press the paw of the bear named "ELO" that means LINK because they connect children to their loved ones – and they will hear audio notes that are sent at anytime by family members and friends via WhatsApp.
Account Services: Renato Fachim |
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