Staples Hype: Facebook

STAPLES CAMPAIGN PROMPTS PEOPLE TO HIGHLIGHT WHAT’S IMPORTANT
Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they’re intended – highlighting ‘what’s important'. Albeit, in a fresh way.

The work takes a very close look at the Terms and Conditions of the world’s most popular brands and highlights some of the more controversial terms buried in the overly complex and long-winded documents.



The campaign positions Hype highlighters as a consumer champion, by taking on the task of digging through T&Cs and exposing specific pieces of information that people should be aware of, with the help of their vibrant pigments.