Radio ad: Staples Hype Highlighters: Bomb

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Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they’re intended – highlighting ‘what’s important'. Albeit, in a fresh way.

Category Other
Client Staples Australia
Agency VML Australia
Country Australia
Uploaded 17 April, 2014

Credits

Creative Director
Tom Hoskins
Creative Director/ art director
David Joubert
Creative Director/ writer
Bart Pawlak
Copywriter
Jason Kempen
Copywriter
David Barton
Art Director
Bradley Stapleton
Group Account Director
Paul Coles

Other credits

Julian Watt

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