Interactive ad: Mazda Canada: The Long Drive Home

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Top 6: April 23rd 2014

Mazda Canada changed the game again. Breaking free from the typical automotive brand's Instagram feed of monotonous car photos and features, Mazda via JWT Canada used the social media platform in a new, innovative way.
Introducing: The Long Drive Home. It was a 4-month virtual road trip on Instagram. Creative content storytelling like one-to-one fan interaction, pop culture, events, and car performance & capabilities took fans on the new journey. It even ends with a big surprise for one particular fan the keys to a new Mazda!