Animal is a young creative agency based in New Delhi, India. To kick off its journey, we decided to mess around a little with our own logo – and bring it to life. We put out a call to artists to dedicate a piece of work to the animal they love the most. There was just one rule : all work had to build from the Animal logo. We had graphic designers, sculptors, painters, illustrators, photographers, animators, even tattoo and street artists, take the Animal logo, and well, go wild with it.
The result?
An art menagerie! We called it Species. A collection of ideas brought vividly to life by 101 artists from around the world. And we had a show, in a reclaimed warehouse in South Delhi, with support from the National Geographic Channel. A Species book was also created and released, in partnership with Kyoorius. And yes, it got covered by the media and online blogs - Animal sightings went reported from all over. Not bad for a young outfit taking its first steps into the jungle!
