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Bangkok Airways: Nothing's Gonna Change My Love For You
Bangkok Airways in conjunction with nudeJEH Thailand wanted to create a new corporate image campaign to capture the attention of both the Thai and foreign audience. After interviewing staff and customers, it became clear that the exceptional service comes not only from duty, but from personal attitude, which distinguishes it from other airlines. Hence the best words chosen to express this are 'Passion for Service'. To showcase this the agency came up with the idea to portray real-life experiences of the air crews, in a satirical way, emphasizing that Bangkok Airways promises to always take the best care of its passengers, no matter what. The spot features the popular 80's song "Nothing's Gonna Change My Love For You."
Creative Chairwoman: Jureeporn Thaidumrong |
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