NeoAuto Classified Ads: Selling a car in chinese

The brief for Circus, Lima was to demonstrate that the NeoAuto Classified Ads works really good.
We decided that we needed a demo of the product to show people that the printed classified ads works really good.But we wanted to do it in the most difficult way possible.So, we published a classified ad selling a car. A popular car in Peru, the Toyota Yaris. The only difference was that the classified ad was printed in chinese.First of all we published the ad in Chinese in our own Classified Ad Section.The phone started to ring and we put a Chinese to answer the phone calls. Then a lot people started to show up.By midday we sold the car.
Everything was filmed with hidden cameras and spread in different offline and online media.