Foreign Policy: Yellen vs. Lagarde

Graffiiti BBDO Romania has launched a new campaign for Foreign Policy magazine. As a magazine that is all about news and ideas from around the world and trying to make sense of everything that happens on the global scene, Foreign Policy needed a campaign that would generate awareness, placing the magazine in people's minds as a way to stay connected to the day to day reality and to better understand it. Therefore, we created a series of visuals that tell people in an intriguing way how everything around the world is connected and has a role in each decision, agreement, disagreement or turn of events.