Pegas: The Internet Of The People

The "Pegas" bicycle brand was born during the not so cool Romanian Communism. But it became a love mark back then (probably because it was a good product in times when choices were very thin).
In order to make this heritage relevant to our young audience today (overwhelmed with choices), Publicis Romania created The Internet of the People. The first ever website to show how the internet would’ve been like, if invented in Communist Romania the Pegas bicycles' glory days.