Print ad: Cannes Lions 2014: Hilton & Gregory

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For this year's Cannes Lions ad campaign, we teamed up with McCann London to create a print series, shot by award-winning photographer Max Oppenheim. The series perfects the art of stock photography with world-renowned creative professionals portrayed as super-positive, fist-pumping models.

The campaign highlights the fact that attending the Festival inspires delegates to return to work with renewed enthusiasm, like a reset button of the creative mojo of even the most senior/jaded industry figures.