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Top 6: May 7th 2014
Description: KLM Flat or Not: How do people react to a seat that suddenly reclines to fully flat?Background:KLM Royal Dutch Airlines recently launched their new World Business Class,
… read moredesigned by Dutch design icon Hella Jongerius, that features unique seats that can transform into a comfortable full-flat beds. To introduce this new Business Class seat, DDB & Tribal Amsterdam created the campaign Flat or Not.
read less...CREDITS
Client: KLM Royal Dutch Airlines
Product: KLM World Business Class
Agency: DDB & Tribal Worldwide Amsterdam
Concept and execution: Gijs Sluijters & Joris Tol
Designer: Keith Kornson
Creative Directors: Bart Mol & Pol Hoenderboom
User Experience Designer: Maxim van Dam
Director: Bart Buiter
Client: Frank Houben, Natascha van Roode, Esther van Kessel
Client Service Director: Esther te Pas
Account Director: Danielle Boskemper
Strategy: Ralf Hesen
Project Managers: Steven Beukers, Wendy Losse
RTV Producer: Fione van Wijk
Edit: The Ambassadors, Erik Verhulst
Grading: The Ambassadors, Brian Krijgsman
Production Company: Mediamonks
Music Company: MassiveMusic
Sound Design: Kaiser Sound Studios, Mediamonks
