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Simple Skin Care: What if all skin can be sensitive?
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A leading player in the UK, where it has been the “perfume and color-free” skin care brand for 40+ years, Simple launched in the US in 2012. The goal of this new U.S. campaign is to strengthen and evolve its original "good even for sensitive skin" positioning.
What if all skin can be sensitive? What if it isn’t a matter of skin-type, but just a universal condition? To dramatize this idea, we took images of sources that cause everyone’s skin to become sensitive and projected them directly onto skin—from UV rays to the stress and pollution of everyday life. This visually stunning campaign demonstrates that the best way to fight the harshness is through the kindness of Simple.
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