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Coinstar: Coinstar Print 2
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Available at select grocery retailers in markets across the U.S., the bright yellow Coinstar Exchange kiosks allow consumers to transform unused or partially used gift cards into cash immediately and accept more than 150 gift cards from a variety of retailers. While campaign spending was not disclosed; the integrated campaign includes digital display, online video and radio, print, email, paid search, paid Facebook, mobile and in-store marketing. Creatively, the campaign centers on a series of botched gift card exchanges – an Outback Steakhouse gift card given to a vegan, a Red Lobster gift card given to someone with a shellfish allergy, a girlfriend dropping hints with a Tiffany & Co. gift card…on date number 2. And hidden camera videos in the campaign feature a guy trying to spend his unwanted gift cards like cash to pay for everyday items. The campaign theme/tagline is “Now The Thought Really Counts,” illustrating how Coinstar Exchange can help unlock the good intentions of gift givers trapped on unused gift cards.
Client: Coinstar Agency: Grenadier Related |
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