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U.S. Navy Cryptology & Technology: Project Architeuthis
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Lowe Campbell Ewald created Project Architeuthis, a cryptology game that will be activated on the U.S. Navy’s Cryptology & Technology Facebook page. The 18-day game is a fictitious U.S. Navy top-secret weapons system project, designed to attract the type of minds Navy Cryptology is looking to recruit, while simultaneously increasing social traffic.The plot of Project Architeuthis challenges intelligent, problem-solving individuals to track down a mysterious enemy who has captured the chief architect of a top-secret weapon in order to build their own. The enemy believes their plan is foolproof, but they didn’t count on one thing: a fast-thinking and brave Navy Cryptologist sneaking aboard their getaway sub. Hiding in secret, the Navy Cryptologist has only one way to send her messages: through social media. Using all her skills, her goal is to give away the enemy position so her fellow sailors will come to the rescue. Since social media is her only method of communication, it invites the public to try to crack her encrypted codes.
Lowe Campbell Ewald Social Media Team: |
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