Top 6: May 7th 2014
Interactive
Volkswagen: Find Your Volkswagen MatchTop 6: May 7th 2014
So the new VW.com takes cues from an unlikely source: online dating sites. It uses matchmaking functionality to help shoppers find their dream car based on whatever they’re looking for a particular model, features, color, or even price. Then it pairs them with new or used Volkswagen cars in their area. Each car even has its own profile page with images, features, specs, and payment estimator that’s more than 80,000 unique profile pages, and more than 10 million possible configured images. Agency: Deutsch LA.
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