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California Goldminer Sourdough: Fresh Taste is That Away
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California Goldminer Sourdough, baked in-store, is sold in the supermarket bakery section, not the bread aisle. Shelf-talkers aggressively positioned in the competitors’ bread aisle point shoppers away, instead, to the bakery section, promising, “Fresh Taste is That Away.” On reaching the bakery section, shoppers see a floor cling that confirms, Goldminer is “Baked Here. Daily.”
Media Director.: Nick Wootten Related |
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