Outdoor ad: DHL: DHL Is Faster

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DHL is quicker. DHL hired companies like UPS and TNT to deliver large black boxes to addresses that were particularly difficult to find. But the boxes weren't actually black. Instead, they were covered with a temperature-activated ink that appeared black when the boxes were chilled to sub-zero temperatures at the time of pickup. But as they warmed up in the back of delivery trucks, the black ink faded revealing a large message on the side of the boxes boasting that "DHL is faster." The deliverymen had no choice but to deliver the trojan packages, which were big enough to be incredibly awkward and extremely noticeable by anyone nearby.