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Integrated
New Zealand Effies Awards: Effies - Results Don't Lie
The advertising industry is known to stretch the truth when entering work into creative award shows. The Effie Awards are different. Only work that achieves real business results brings home the metal. So to encourage agencies to enter the 2013 Effie Awards, WhybinTBWA interviewed the country's top ECDs and CEOs about their most 'successful' campaigns. Only, we had a police-trained polygraph examiner perform the interviews. The campaign included online films, hand-stamped posters and a virtual polygraph machine, and culminated in a live polygraph test of Whybin's own CCO during The Effies awards ceremony.
Director / Editor - Damien Shatford |
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