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Dabur Padin Hara Fizz: The Fire Brigade
Dabur Pudin Hara is an effective remedy for stomach ache, indigestion and gas. It is one of the oldest and most established stomach care brands in India. Its natural ingredients and strong heritage have rooted the brand in the minds of Indian consumers. DDB Mudra North's challenge was to position Pudin Hara Fizz as a brand that owns 'Thandak' or providing 'cooling relief' in the antacid powder category and to make the brand cool and contemporary. The concept was 'Pet ka fire brigade'. The fire brigade is the best symbol known to mankind to douse the fire, and Pudin Hara Fizz cools the burning sensation in the stomach just like a fire brigade.
Creative Head: Sambit Mohanty |
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