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MotorTakaful.com: Safe Tracks


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Many youngsters disregard road safety and motor insurance and drive above the speed limit even though it is the number one cause of death amongst young drivers. They are not deterred by speed traps or police summons, and they don't listen to public service announcements. A Malaysian auto insurance company, and Creative Juice Kuala Lumpur wanted to help change this lethal habit, but they needed to reach young drivers in a new way on the one thing they can't live without (their mobile phones) and through the one thing they will listen to (music). Safe Tracks is a new mobile application that encourages youngsters to slow down by rewarding them with free music. The app also encourages young drivers to think about MotorTakaful.com the next time they consider road safety.
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Designer: Minzzy Ooi

Programmer: Chin Jin Cheok

General Manager: Hui Tsin

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