Coca-Cola: Mini Kiosk

The new Coca-Cola mini can was to be introduced into the German market. For this special little can, Ogilvy & Mather Berlin needed an equally special campaign. People know the mini can from traveling in airplanes. But on the street this is a completely new product. A product that because of its small size is perfect for people on the go. "It's the little things in life that makes us happy". This was the simple strategy that linked the unique size of the mini can with the core mantra of Coca-Cola: open happiness.Based on this strategy we created the concept of the mini kiosk. A fully functional, normal looking kiosk with vendor just in mini version. We placed the mini kiosk in several German cities, for several hours, becoming the buzz on the street