Print ad: Essilor International: The See-Shirt

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Since they often forget their lens-cleaning cloths, glasses wearers often clean their lenses with their clothing. The problem is that cleaning with the wrong cloth can create tiny scratches on the lenses that degrade the wearer's vision. So, as we can't change people's habits, we use it as an opportunity to send a message. That's how we created the See-Shirt, the first tee-shirt with a microfiber lens cleaning strip.Agency Herezie, Paris