MOMA!: LOVE YO MOMA!

MOMA! the healthy on-the go breakfasts brand, together with The Red Brick Road launches a new campaign to promote its Bircher Muesli range.

The campaign aims to raise awareness of the challenger brand within the on-the-go breakfast category, communicating the product’s filling, healthy and convenient credentials.

The humorous out of home campaign will feature exclusively in train carriages on busy commuter routes, focusing on brightening monotonous journeys. Parodying the well-known ‘Yo Momma’ jokes from the 90’s in a fun retro style, headlines like ‘Yo Moma so filling it makes the full English look empty’ will appeal to young professionals who shop for convenience and pay careful attention to health.

Three ads have been created, each communicating MOMA!’s filling and low-fat attributes under the campaign line, ‘Love Yo MOMA!’.