Tip Top: Trumpet

Tip Top has been making ice cream since the 1940s. Along the way, like most food manufacturers, they took advantage of flavourings and colourings science was inventing. But this year Tip Top's going back to nature. With a huge investment in time, money, research and development they are replacing every artificial colour and flavour in every one of their 80 or more product variants. Not an easy task when you don't want your fans to be able to see or taste a difference. It's a fantastic thing they're doing, and a cool story. All we had to do was tell it. Agency: Colenso BBDO NZ