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MillionTreesNYC: Not a Tree, print (funnel)


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Campaign from Tierney NY aims to enlist New Yorkers as volunteers in a drive to plant one million new trees by 2017. In the big, tree-starved city, goes the campaign’s central conceit, people no longer know what, exactly, a tree is. So hang tags will be placed on such easily confused, upstanding urban flora as streetlights, steam funnels and fire hydrants, helpfully labeling them "Not a Tree," and "Yes, a Tree" tags will go on the saplings given out for planting.
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Project Manager: Ben Wollman

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