German Road Safety Council: Live Car Accident

Talking on the phone while driving is not a new topic to people. Still, 10% of the traffic accidents in Germany were linked to the use of cell-phones while driving. It was time for DVR- Germany’s road safety council decided to do something about it. But to really change people's behaviors we had to make them learn by experience: experience an accident themselves live on radio. So we placed our ad as part of a regular radio program not in the commercial break. A guy calls the presenter while driving his car. Suddenly the audience hears the car crash life on air and experiences the danger of phoning while driving when they least expect it.Agency: Jung von Matt