DogTV is a NEW TV channel for... you've guessed it – Dogs! Like every other launch, creating awareness to the new channel was critical, but getting dog-owners to engage with it, was … read morefar more important. The strategy was to engage with dog owners through their best friends by giving them the option to make their dogs famous. DogTV launched the world's first CrowDog Sourcing Project - the power of crowd sourcing... but with a doggy twist. Agency: No, No, No, No, No, Yes
read less...
