Interactive ad: DOGTV: CrowDog Sourcing

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DogTV is a NEW TV channel for... you've guessed it – Dogs! Like every other launch, creating awareness to the new channel was critical, but getting dog-owners to engage with it, was far more important. The strategy was to engage with dog owners through their best friends by giving them the option to make their dogs famous. DogTV launched the world's first CrowDog Sourcing Project - the power of crowd sourcing... but with a doggy twist. Agency: No, No, No, No, No, Yes

Category Publications & media
Client DOGTV
Agency No, No, No, No, No, Yes
Production Hooligans
Country United States of America
Campaign file Download campaign file
Uploaded 14 May, 2014

Credits

Chief Creative Director
Gideon Amichay
Designer
Liat Lapushin

Other credits

DOGTV PR: Atomic PR

DOGTV Executive Chair: Yossi Uzrad

DOGTV Chief Executive Officer: Gilad Neumann

DOGTV Chief Marketing Officer: Zuri Guterman

DOGTV Chief Operating Officer: Aviv Messa

DOGTV Chief Content Officer: Ron Levi

DOGTV Head of Digital: Amir Tzur

DOGTV Director of US Marketing: Beke Lubeach

DOGTV: CrowDog Sourcing

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DOGTV: CrowDog Sourcing

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