Interactive ad: Efferflu C: Project Trapped

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Social Experiment Sees Celebrities Locked in Hotel Room for 5 Days Interactive campaign for Efferflu C Immune Booster To sell an immune booster, Saatchi and Saatchi South Africa have teamed up with comedic duo Derick Watts & The Sunday Blues (Nic & Gareth) to create a hilarious interactive campaign for Efferflu C Immune Booster, dubbed Project Trapped.

Category Pharmaceutical & medical
URL https://www.youtube.com/watch?v=Pg4Sw7dBowc
Client PharmaDynamics
Agency Saatchi & Saatchi Johannesburg
Country South Africa
Uploaded 14 May, 2014

Credits

Executive Creative Director
gavin whitfield
Assoc Creative Director
mimi cooper
Producer
Chantel Kriel
Assoc Creative Director
Yvonne Hall
Art Director
Myka Hecht-Wendt
Digital Creative Director
Alan Cronje
Business Director
Kay Orlandi
Business Director
Mkhuseli Mancotywa
Social Marketing Manager
Madre Roothman
Designer
Sarita Immelmann
Designer
Marcelle Labuschagne
Account manager
Charlotte grey

Other credits

Integrated Producer - Robyn Silverstone

Senior Front-End Developer - Jason Walter

Head of Development - Shaheed Samsodien

Developer - Barry Roodt

Digital Copywriter - Munnike Geldenhuys

Efferflu C: Project Trapped

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Efferflu C: Project Trapped

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