Live a little: Playground

Chemistry Ireland's new brand campaign for Lidl is a celebration of the people who 'choose to live a little' by shopping at Lidl. After all, when you shop at Lidl you can afford to be more generous to yourself and enjoy that bit extra, because you pay that bit less.The campaign features people who take a playful stand against the little frustrations in life, and quickly set them aside in the knowledge that they'll soon be enjoying an extra scoop of ice-cream with a thousand chocolate sprinkles, or the most extravagant family BBQ ever.